The first part of an account-based strategy is selecting target accounts based on who your long-term best-fit ICPs (ideal customer profiles) are. ZoomInfo helps the most with the first and third steps. The ABM process for sales has four key steps: ZoomInfo is a B2B intelligence tool that can help you identify companies that are a good fit for your product or service and gain an understanding of the needs and challenges they have based on industry insights and intent data. ABM can have a higher cost of acquisition (CAC) than traditional inbound efforts, so it’s important that the prospects you decide to target are aligned with a high earning potential for your company. To see the best results from ABM, you want to ensure you’re selecting target accounts strategically. Unlike inbound sales, which starts with an interested lead being handed off from marketing to sales for qualification on fit, account-based marketing (ABM) starts with the sourcing and identification of high-fit leads where interest must be stimulated. Learn more about an investment with New Breed We'll review your acquisition, retention and expansion efforts Ready to start a partnership? Reach out to our team Want to grow with New Breed? Explore our open positions Get to know just some of our loveable experts
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